Love her or hate her, there’s no arguing that these days Kim Kardashian is everywhere. Between her successful reality show on the E! network, an acting career, a fashion line with the popular retailer Bebe in the works and a new fragrance set for release in February, Kardashian has certainly kept herself busy these past years. And with one sister surprising fans (and the tabloids) with a pregnancy and another with surprise nuptials, this year has been busier than ever.
We can’t help but wonder if dodging the paps and fielding questions about family, personal relationships or the favorite topic of her derriere on a daily basis can get tiresome for the 29 year old, but Kardashian is refreshingly unphased. Instead, she offers up a keen understanding of the business she’s in, a familiarity with its pitfalls and desire to forge ahead in business and in life. Amidst a hectic schedule of meetings, shooting and appearances, Kardashian took a moment to slow down and bring us up to speed.
SNMag: What can you tell us about your new fragrance?
Kim Kardashian: It comes out in February, which is close to Valentine’s Day, and I am launching it at Sephora. It has always been a dream of mine to have my own fragrance. When I was little, I always thought that making a perfume was more like mixing many types of flowers and putting them in a blender.
SNMag: What is the process of putting together a fragrance like?
KK: My mom is my manager and one our goals was to develop a fragrance. The fact that I was able to be involved in the development of the fragrance was just so amazing. I was literally involved from the beginning, from picking a scent then going to the lab and picking out different fragrances to see how they mix and smell. I also enjoyed picking out a bottle and designing it myself.
SNMag: What is the scent like?
KK: The scent has tuberose, white jasmine, gardenia, and a little bit of orange blossom. The title of the fragrance is “Kim Kardashian.” I wanted to set-up my first fragrance so people can identify it with me. I am really excited about it, I even asked my Twitter and blog followers to help me pick the color of the bottle cap.
SNMag: What can you tell us about the new fashion line with Bebe?
KK: Me and my two sisters—Kourtney and Khloé—are designing five seasons for the store Bebe. So we are coming out with our own line through Bebe.
SNMag: How is it working with your sisters on this project?
KK: It’s been amazing to make this big collection from our different personalities. We get to express our own individual personalities, yet we all have an overall look. I think everyone will be happy with the collection. It’s been such cool process to see our ideas come to life from a little sketch to the actual fabrics used to put the clothing together.
SNMag: What is the look that you’re going for with this new line?
KK: We are definitely going with dressy to business wear. We are definitely going out dressier, very edgy and futuristic but still classy and wearable.
SNMag: Who are some celebs that inspire your style?
KK: I have always loved Jennifer Lopez’s style. She mixes the edginess with very feminine sexiness. Sometimes people go too edgy and the lose that femininity. I really love her style.
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