Contrary to popular opinion, brunette beauty Kim Kardashian is not one of those celebutantes who is famous simply for being famous. Just consider her current activities. For starters, the reality TV star and sisters Kourtney and Khloe opened the third branch of their designer clothing boutique, DASH NYC, in SoHo, in October. “My sisters and I wanted to expand our brand,” she explains. “What better place than New York City, the fashion capital?” Soon, she’ll launch her second fragrance, as well as a line of swimwear, lingerie, ready-to-wear and denim. Early next year, her newest reality TV show, Kourtney & Kim Take New York (E! Entertainment Television), will have its premiere. It follows the tremendous success of Keeping Up With the Kardashians (2007-2010), and the sexy siblings can currently be spotted shooting on location all around the city.

“Fans can expect to see me living a single life in a new city,” she promises. “Kourtney and me as power businesswomen, with the same fun and craziness as always. We’ve done lots of things that we never did before, like seeing the Statue of Liberty and going to the Empire State Building.” She’s already given sneak peeks to more than 4 million Twitter followers (“We took over our local pizza joint!! Gotta love some NY pizza!”) and 6 million monthly visitors to her website (“Of course I had to stop by Jacob & Company and see Jacob the Jeweler while I’m here in NYC! His jewelry is so classic NYC! I had a lot of fun trying on some of the amazing watches and rings. Stunning!”)
“I am a workaholic and an entrepreneur … I find it funny when people just see me as being one of those rich kids.

“I am a workaholic and an entrepreneur. ‘Ambitious’ is my middle name,” Kardashian declares. A one-woman marketing brand, she recently launched the Kardashian Kard for MasterCard; lent her name to weight-loss supplements, Balenciaga handbags and Perfect Skin skincare products; and designed a line of Armenian-inspired jewelry. Charities? As an ambassador to Dream Foundation, she grants wishes to terminally ill adults.

“I find it funny when people just see me as being one of those rich kids … There’s more to me than that,” she insists. “I Googled myself and read that I killed a dog with my high heel and that I buried it. You just have to have a sense of humor.” Is there anything about her she’d really like people to know? “That I am extremely humble and down to earth.”

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